- What's in it for me?
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Exposure. When people search for your type of business on the web and you're not placed on the first couple of pages, they simply won't find you. We will get you there. If you're already at, or near, the top of the search engines, we can get you even higher - or get you there for even more search terms.
- What techniques can be used to get better results?
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CDAA is committed to providing clients with an ethical search engine optimisation service that adheres to best-practice principles. We believe the best way to get good results is by creating websites that search engines are happy to promote and any optimisation work we do strictly adheres to the quality guidelines set out by;
Google (http://www.google.com/webmasters/guidelines.html), Yahoo! (http://help.yahoo.com/help/us/ysearch/basics/basics-18.html),
MSN (http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm) and the Open Directory Project (http://dmoz.org/guidelines/include.html).
Many search engines provide members of the public with the opportunity to report websites that don't adhere to their guidelines. To ensure that our work is completely ethical, when we optimise a client's website we make certain there is nothing about the site that a competitor could unfavourably report to any search engine.
- Which engines do you optimise for?
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We optimise sites for search engine positioning in all search engines across the world, but we use Google as our ‘bench mark’ because it handles between 50-75% of the world's searches. Depending on which package you take on, we'll also hand submit websites to The Open Directory Project (http://www.dmoz.org), Go Guides, Gimpsy, Web Search (http://www.websearch.com.au) and Web Wombat (http://www.webwombat.com.au) (if applicable). If required and we can arrange listings in search 'engines' where you have to pay to be included, like MSN, Altavista and the Looksmart network.
- Why do we focus on Google?
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Research shows that Google powers about 72% of all Australian web searches. Yahoo powers about 13% and MSN powers about 11% - The remaining 4% is divided up among other search engines. MSN and NineMSN accept paid listings from advertisers so we cannot guarantee results in their searches. Yahoo’s results tend to be very similar to Google’s but they are currently in the process of change and we cannot guarantee what they will do next. CDAA clients tend to find that their websites achieve similar results in other search engines to what they do in Google in most cases.
- How long does it take?
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It usually takes between 6-8 weeks for search engines to visit your site and index it for listing. It can then take another month or two for your website to start moving up the list. There is currently no way to speed up this process, however our clients are assured we will everything possible relative to the services provided to achieve the required results.
(If you are interested in taking out a paid listing in search engines in Australia or around the world which allow it, we can also organise this for you. In such cases the length of time before you appear will be set out by the search engine).
- How much does it cost?
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We offer a free of charge, no obligation analysis of your web site and quote based on your individual requirements. Our prices are competitive and can be tailored to suit your budget, and how many search terms you wish to target. Generally speaking, the more terms you want to be found with, the more resources we have to put in to get results.